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In a search for the NEW big idea
August 9, 2010
Kfir Pravda
Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend's status update - how can a brand get my attention? In my opinion it is all about big ideas Isn't the big idea dead already? Mark Earls believes that big ideas are dead, over used,