The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience. The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
5-Minute CMO Guide to the Media Revolution
May 27, 2014
Kfir Pravda
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience. The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the