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Image by STML via Flickr Michael Eisenberg, an Israeli VC, wrote two thought provoking posts about the way the government invest properly
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Image via CrunchBase Yes, I know, I am an Apple fan promoting a Microsoft's event, but this one is different... Last year,
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In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales eRead more...
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
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What Happens When A Company Loses Credibility?
March 21, 2012
Sarah Tuttle-Singer
WAZE, a social navigation application for your Smartphone is one of Israel's favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well - with almost no hitches. But then on Valentine's Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it