Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend's status update - how can a brand get my attention? In my opinion it is all about big ideas Isn't the big idea dead already? Mark Earls believes that big ideas are dead, over used,
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
In a search for the NEW big idea
August 9, 2010
Kfir Pravda
Image by John Kannenberg via Flickr In a time and age where I can chose whether to listen to a brand or to read my friend's status update - how can a brand get my attention? In my opinion it is all about big ideas Isn't the big idea dead already? Mark Earls believes that big ideas are dead, over used,