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Is Account Based Marketing the Answer to Healthcare IT
September 7, 2017
Kfir Pravda
Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here, with multiple decisions makers and influencers involved, and competition fierce in some specific fields such as Electronic Health Records. Could Account Based Marketing (ABM) shorten the sales cycle and improve business results for Healthcare IT marketers? (more…)