eMediaVitals, website geared toward publishers going digital, and FIPP digital content partner, invited me to write a column about digital media, platforms and business models. The first article describes why Jobs is not the knight in a shining armor for publishers, and why technology is not the answer to the challenges the industry is facing. Would love to hear your thoughts.
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
iPad and the (Bleak) Future of Publishing
February 17, 2011
Kfir Pravda
eMediaVitals, website geared toward publishers going digital, and FIPP digital content partner, invited me to write a column about digital media, platforms and business models. The first article describes why Jobs is not the knight in a shining armor for publishers, and why technology is not the answer to the challenges the industry is facing. Would love to hear your thoughts.