For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales eRead more...
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
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Does Salesforce Screw Up Your Funnel?
October 14, 2014
Kfir Pravda
Salesforce has become the de facto standard in cloud-based CRM today. With over a million clients worldwide, it’s the safe bet for every CIO/CMO when choosing their next CRM. A CRM platform is critical in tracking and analyzing customer lifecycles. Without it, a company cannot analyze and improve the ways it recruits and retains customers. (more…)