The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience. The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation?
Elad Ben David, HeaRead more...
In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for professional service busiRead more...
Signal-Based Growth Strategy: Common Room's Fresh Approach to Find Sales Leads
How can you connect account-level signals with individual actions? Read more...
In our recent episode of the "ABX & Cocktails" podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined Read more...
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
5-Minute CMO Guide to the Media Revolution
May 27, 2014
Kfir Pravda
The Good Old Days In the past, marketing was based on amazing creative ideas, delivered via mass media channels to a captured audience. The Don Drapers of the world would come up with amazing creative concepts on how to position products and services. These ideas were then pushed through mass media channels, such as TV and newspapers, to us – the