Recent posts
How Wolt Transformed B2B Marketing: A Startup Story of Strategic Growth
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
Rethinking B2B Outreach: How Relationship Building Can Transform Your Sales Strategy
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales eRead more...
Unlocking Enterprise Sales Potential with G2 Intent Data
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Strategic Insights for the Changing B2B Buyer Journey
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
Why Intent Data Doesn't Work
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
Subscribe
Subscribe to our Blog:
You've got to Learn to Listen: Three Ways To
January 2, 2012
Kfir Pravda
Let's face it. We love to hear the sound of our own voices. When I was single, one of the best pieces of dating advice I ever got was to let the other person speak through the whole date because she will adore you by the end of it. The reason is simple: It is much easier to talk than to