Tag: Account Based Marketing
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Leveraging New G2 Integrations for Revenue Growth
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Unwrapping Success: The Impact of Gifting in Business
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
Data Skepticism: How to Spot Flaws in Data-Driven Claims
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motionRead more...
The ABX Challenge: Driving Change, not Buying Tech
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Overcoming Innovation Challenges in Enterprise: Introducing PMG's Revenue Flow for Enterprise
Innovation is a crucial aspect of any business, but when it comes to enterprise organizations, driving innovation can be even more challenging. Read more...
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Almost Everything You Need to Know About Account Based
April 24, 2017
Kfir Pravda
[caption id="attachment_4318" align="aligncenter" width="1024"] Photo credit Johnny Silvercloud CC 2.0[/caption] Account based marketing (ABM) has been a hot topic in B2B marketing circles over the last couple of years. But what is ABM exactly? [caption id="attachment_4316" align="aligncenter" width="725"] Account Based Marketing search trend since December 2014. Source: Google Trends[/caption] (more…)