Our first video from the second #B2Btalks event is now live! In this video, Dori Harpaz, Udi Ledergor, Saar Bitner, and I
#B2BTalks – How to Build a Sales and Marketing
December 1, 2013
One of the biggest challenges marketers face is putting the right systems in place in order to build a sales and marketing
#B2Btalks – Marketing Cloud-based Products
October 9, 2013
B2B Cloud companies based in Israel face a set of challenges as they market their products and services to global audiences and
Social CRM: The Missing Link Between Awareness and Leads
May 1, 2013
For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
Information Addicts Anonymous
April 25, 2013
Our CEO is...well...special. He always sends us articles that he's reading at all hours of the day and night, whether it's about
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
#B2BTalks Breakfast – Marketing Automation Workshop
January 6, 2014
Farrah Fidler
Marketing automation, a product aimed at marketing specialists, possibly bears the most misleading and underselling name for one of the most useful technologies out there. So what exactly is marketing automation? Join us for a special #B2BTalks Breakfast Workshop Tuesday, January 21, at Deca in Tel Aviv. Enjoy a full breakfast buffet at 9am followed by a session led by Kfir