In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B marketers today: The world of marketing has changed drastically.
Efrat Fenigson, Senior Director of Marketing at Viaccess-Orca, began the discussion by saying she does not define a difference between the two, but rather sees them as one – today’s traditional is digital. Guy Hilton, Head of Marketing for Amdocs Portfolio at Amdocs, builds on this by saying traditional marketing elements are now getting a digital spin and that everything marketing does now needs that digital flavor. The third panelist, Yafit Mor, Director of Marketing at ClickSoftware, makes a great point in saying that just because there has been a dramatic move to digital marketing does not mean traditional marketing is no longer necessary, concluding that in order to be successful, both avenues of marketing must be utilized.
To learn more about the benefits of investing in digital marketing, download our free ebook.
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
How Would You Define the Difference Between Traditional and
June 27, 2016
Jen Glazer
In the first video installment of the #B2BTalks event 5, we take a look at what, if anything, is the difference between traditional and digital marketing. The panel tackles a topic that is one of the biggest challenges for B2B marketers today: The world of marketing has changed drastically.
Efrat Fenigson, Senior Director of Marketing at Viaccess-Orca, began the discussion by saying she does not define a difference between the two, but rather sees them as one – today’s traditional is digital. Guy Hilton, Head of Marketing for Amdocs Portfolio at Amdocs, builds on this by saying traditional marketing elements are now getting a digital spin and that everything marketing does now needs that digital flavor. The third panelist, Yafit Mor, Director of Marketing at ClickSoftware, makes a great point in saying that just because there has been a dramatic move to digital marketing does not mean traditional marketing is no longer necessary, concluding that in order to be successful, both avenues of marketing must be utilized.
To learn more about the benefits of investing in digital marketing, download our free ebook.