What would you like to do in your last day on Earth? That’s the main question Axe/Lynx asks you in their Facebook app promoting the Final Edition deodorant. An interesting idea, with a very well done app, but with a major failure: The brand doesn’t bother to help you realize your wishes — it just invites you to think about them and share. That said, some might argue that by “putting these thoughts out into the universe” you can bring them to fruition. What do you think?
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
Happy End of the World
December 28, 2011
Natasha Szczerb
What would you like to do in your last day on Earth? That’s the main question Axe/Lynx asks you in their Facebook app promoting the Final Edition deodorant. An interesting idea, with a very well done app, but with a major failure: The brand doesn’t bother to help you realize your wishes — it just invites you to think about them and share. That said, some might argue that by “putting these thoughts out into the universe” you can bring them to fruition. What do you think?
To check it out you need to like the page first: https://apps.facebook.com/lynx-lrg/