What would you like to do in your last day on Earth? That’s the main question Axe/Lynx asks you in their Facebook app promoting the Final Edition deodorant. An interesting idea, with a very well done app, but with a major failure: The brand doesn’t bother to help you realize your wishes — it just invites you to think about them and share. That said, some might argue that by “putting these thoughts out into the universe” you can bring them to fruition. What do you think?
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
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Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
Happy End of the World
December 28, 2011
Natasha Szczerb
What would you like to do in your last day on Earth? That’s the main question Axe/Lynx asks you in their Facebook app promoting the Final Edition deodorant. An interesting idea, with a very well done app, but with a major failure: The brand doesn’t bother to help you realize your wishes — it just invites you to think about them and share. That said, some might argue that by “putting these thoughts out into the universe” you can bring them to fruition. What do you think?
To check it out you need to like the page first: https://apps.facebook.com/lynx-lrg/