What would you like to do in your last day on Earth? That’s the main question Axe/Lynx asks you in their Facebook app promoting the Final Edition deodorant. An interesting idea, with a very well done app, but with a major failure: The brand doesn’t  bother to help you realize your wishes — it just invites you to think about them and share.  That said, some might argue that by “putting these thoughts out into the universe” you can bring them to fruition.  What do you think?

To check it out you need to like the page first: https://apps.facebook.com/lynx-lrg/