For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage
Category: Social Media
B2B Content Marketing Dirty Little Secrets
March 19, 2013
According to Content Marketing Institute's latest report, B2B marketers' biggest challenge is producing enough content to feed their online channels. As an
Ad:Tech Summit Buzz
February 11, 2013
I had the pleasure to be a partner of and attend the first Ad:Tech Summit in Tel Aviv today. The event was
Coffee Break: Superbowl commercials, Israeli start-ups, Facebook's Clay Feet
February 9, 2012
We've been reading some great stuff at Pravda Media Group that you might enjoy as well. So, pour yourself a cup of
The Half-Life: How Social Media Changes the New Immigrant
February 5, 2012
I’ve heard the stories at least a hundred times: My Great Grandma Tsiryl dry-heaving over the side of a steamer ship as they
Pravda Media Group (Sort Of) at CES 2012
January 29, 2012
[caption id="attachment_2937" align="aligncenter" width="557" caption="The PrimeSense Booth at CES"][/caption] Every January, the Consumer Electronics Show becomes the center of the tech universe,
The Secret to Going Viral: Why BuzzFeed Has 8x
September 18, 2014
Simona Weinglass
It's happened to you before. You post a status to Facebook and, unexpectedly, it takes off. Instead of the usual 5 or 10 likes, you get 50 or 100. You find yourself checking Facebook a little too often and each time you are thrilled to see another comment or share. Eventually, though, the attention peters out. You find yourself thinking,