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HubSpot Personalized Emails at Scale Lands 6X More Replies
June 25, 2020
Yael Marom
Executive Summary Catching the attention of highly qualified prospects at scale is no easy task, as Start-UP Nation Central, a client of ours, recently discovered.Using HubSpot Sales Hub, we divided the target audience into two groups and created a personalized sending sequence for each group. The result: the open rate rose 50% and the reply rate was 6x higher than the