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Email Deliverability: Why It Matters for B2B Revenue Growth
April 27, 2023
Itzhak Wolkowicz
Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There are two main aspects to email deliverability: Technical Setup and Execution. IT departments often focus on ensuring the technical email sending infrastructure is set up correctly (a topic outside the scope of this blog-post), however, the behavior of reps