Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There are two main aspects to email deliverability: Technical Setup and Execution. IT departments often focus on ensuring the technical email sending infrastructure is set up correctly (a topic outside the scope of this blog-post), however, the behavior of reps
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, evRead more...
A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains. Read more...
Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketRead more...
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation?
Elad Ben David, HeaRead more...
Email Deliverability: Why It Matters for B2B Revenue Growth
April 27, 2023
Itzhak Wolkowicz
Good email deliverability practices are crucial for B2B companies looking to reach potential customers and drive revenue through successful outreach campaigns. There are two main aspects to email deliverability: Technical Setup and Execution. IT departments often focus on ensuring the technical email sending infrastructure is set up correctly (a topic outside the scope of this blog-post), however, the behavior of reps