This is the fourth part of our “Sports Special”, in which we highlight 5 remarkable Nike campaigns worth knowing. Click to read the first part, the second part and the third part.

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Nike Sportswear – Hipstamatic iPhone App

Nike has long been all about building a lifestyle around its brand, and their efforts in this area continue to this day. And such efforts are not only driven by super-high-production commercials, but also through simple partnerships that illustrate and promote the associations they wish to make. One key example being Hipstamatic, Apple’s “iPhone App of the Year”.

Hipstamatic evokes a palpable sense of nostalgia in its users, allowing iPhone photo snappers to render their pictures in a lo-fi sense that harkens back to the instamatic cameras, so popular during the 1960s and 1970s. In their partnership with the brand, Nike Sportswear launched a free HipstaPack for users of the app that contained a branded case and a set of black and white film.

References:
http://www.nike.com/en_gb/sportswear/stories/features/always-on-with-hipstamatic
http://www.psfk.com/2011/07/nike-sportswear-hipstamatic.html
http://www.hipstamaticapp.com/

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