This is the third part of our “Sports Special”, in which we highlight 5 remarkable Nike campaigns worth knowing. Click to read the first part and the second part.

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QR Code Facebook Like

QR Code Facebook Like

In Antwerp, Belgium, Nike launched a campaign targeted at “the man in the street” by integrating QR Codes with Facebook Likes. To promote its running shoes, Nike invited people to “like” crazy-shaped jogging routes, the codes for which could be found in store windows and on posters around the city.

Despite the fact that QR Code scanners are not yet prevalent, the possibilities for their integration with social media are virtually without limit, and thus once again Nike presents a marketing concept that is worthy of consideration.


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