BIG companies bet BIG on achieving BIG results, laying out BIG money for their marketing and advertising efforts. BIG spending is not enough to make a brand memorable, however, without putting BIG ideas behind that spending, and for many years now Nike has realized BIG results doing exactly that.
Here at Pravda Media Group we all admire well-executed big ideas, and so we created a detailed report analysing 5 remarkable Nike Campaigns, inspirational works for everyone in the digital marketing business. The report is free! To get it just click here.
For those who are not sure yet, during the next few days we’ll give a taste of the analysis, one campaign at a time, starting with this post:
Nike Epic
For the NBA Playoffs, Nike transformed its Nike Basketball web page into Epic, a social media data visualization tool that showcased which Nike-sponsored players and teams were getting the most tweets per hour. The more tweets a player received, the bigger his picture displayed on the page in comparison to others. In applying online sales and ready-made tweets, Epic was a social media marketing strategy winner for the brand…and worthy of our attention.
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales eRead more...
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
A Study: Nike and Digital Marketing – Part 1
August 15, 2011
Natasha Szczerb
BIG companies bet BIG on achieving BIG results, laying out BIG money for their marketing and advertising efforts. BIG spending is not enough to make a brand memorable, however, without putting BIG ideas behind that spending, and for many years now Nike has realized BIG results doing exactly that.
Here at Pravda Media Group we all admire well-executed big ideas, and so we created a detailed report analysing 5 remarkable Nike Campaigns, inspirational works for everyone in the digital marketing business. The report is free! To get it just click here.
For those who are not sure yet, during the next few days we’ll give a taste of the analysis, one campaign at a time, starting with this post:
Nike Epic
For the NBA Playoffs, Nike transformed its Nike Basketball web page into Epic, a social media data visualization tool that showcased which Nike-sponsored players and teams were getting the most tweets per hour. The more tweets a player received, the bigger his picture displayed on the page in comparison to others. In applying online sales and ready-made tweets, Epic was a social media marketing strategy winner for the brand…and worthy of our attention.
Created by the great R/GA.
References:
http://mashable.com/2011/06/13/nike-social-media-nba-playoffs/
This post is just a tasting of our complete report. Subscribe to get it for FREE: