click to shareFacebooktwittergoogle_plusredditpinterestlinkedinmail
Windows v0.0
Image by . SantiMB . via Flickr

Apple is continuously under fire for lack of openness. Once the industry’s underdog, as it’s market power grows, Apple slowly becoming the target of many attacks, the latest one from Tim O’Reilly.

Interestingly enough, Apple never claimed to be open. Or nice. Apple claimed one thing only – that it knows how to create great innovative products. They aren’t cheap. They are good. and that’s how the Cupertino based company mange to have 10% market share with 83% market cap in comparison to Microsoft.

The myth of openness
Being open is a business decision. Nothing more and nothing less. Some companies harness openness to cut development cost (open source companies are great example). Some do it in order to cultivate a vibrant development community that in turn increase its value and market power (Google is a good example). But there is nothing sacred or better in openness.

The irony is that one of the most so called open companies in the world, Twitter, just dropped an A bomb on its ecosystem, when it announced the development of desktop and mobile clients. While the blogsphere is attacking Apple and praising Twitter, the industry darling itself single-handedly sent the companies that made it so succesful to the deadpool.

So, let’s stop being naive. At the end, it is all about business. The rest is fluff.