Social Media Marketing

Marketing Voices: 5 Reasons Small Businesses Should Budget for Social Media Marketing

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5 Reasons Small Businesses Should Budget for Social Media Marketing

In our new Marketing Voices series, we invite exciting digital marketing professionals to join the conversation. This month’s guest post is by Nick Rojas, an experienced business consultant and writer living in Los Angeles and Chicago. Nick has consulted small and medium-sized enterprises for over twenty years and has contributed articles to Visual.ly, Entrepreneur, and TechCrunch.

It’s no secret that startups, small businesses, and even one-man entrepreneurial operations all share a need to invest in digital marketing. While search engine optimization and excellent content go a long way towards creating growth, social media cannot be ignored if you want to jumpstart your business’s future and start connecting with your audience in an effective way. More

The Secret to Going Viral: Why BuzzFeed Has 8x More Readers Than the New York Times

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It’s happened to you before. You post a status to Facebook and, unexpectedly, it takes off. Instead of the usual 5 or 10 likes, you get 50 or 100. You find yourself checking Facebook a little too often and each time you are thrilled to see another comment or share. Eventually, though, the attention peters out. You find yourself thinking, “I’d like to do that again!” But to your surprise, it’s not so easy. More

YouTube Takes the Subscribe Button to the Next Level

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YouTube rolled out a shiny new feature: embeddable Subscribe buttons. This has been done in an effort to get viewers to subscribe to more channels (thereby spend more time on the service).

According to the YouTube Developer Doc, “The YouTube Subscribe Button lets you add a one-click Subscribe button to any page. The button lets people subscribe to your YouTube channel without having to leave your site to either log in to YouTube or confirm their subscriptions” In practice, this is just as easy as embedding videos onto ones site, only in this case it will be a one-click Subscribe button that makes it easier for fans to follow on YouTube.

This could work wonders for B2B’s and B2C’s, as it would help boost subscription rates when used effectively. Thankfully, this is available for both free and paid YouTube channels. What’s more- users can choose between basic buttons, and fancier ones which feature company logos.

In typical Google/YouTube fashion, they are staying one step ahead of the game by discouraging channel owners from dishonestly inflating numbers on YouTube. Channel owners can’t offer or promote prizes or rewards of any kind in exchange for clicking on a YouTube Subscribe button – so there goes that tactic.

What do you think about embeddable Subscribe buttons?

Weekend Treats for Your Morning Coffee

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Throughout the week, we here at Pravda Media Group put on our helmets, grab our picks and head down to mine some interesting articles for you. We separate pieces of coal from real diamonds. And now that the weekend is approaching, here are the best articles we posted this week to read while you’re enjoying your morning coffee.

Who doesn’t love a fun party over the weekend? Planning a party is challenging and requires a lot of thinking about the people you are inviting, what kind of food to serve, etc. In this article, Jamie Fairbairn finds many similarities between Online Marketing and throwing a party. When inviting your friends to a party, you want to reach them on their preferred channel of communication. To help you do that here are 5 mobile marketing tools to reach your customers on the go.

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Social CRM: The Missing Link Between Awareness and Leads

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For years, the main purpose of social media campaigns was to create awareness. Companies would run campaigns on Facebook or Twitter, engage with their audience and then measure the campaign’s effect in key performance indicators (KPIs). KPIs include the amount of conversations about the brand, the increase in content distribution due to the campaign, and the rise in the level of engagement with the company or brand. While in many B2C settings these goals are important, B2B companies have been looking for ways to make a more direct impact on their revenues.

The Missing Link

One of the biggest challenges in using social media for B2B marketing was connecting awareness campaigns to specific potential buyers. Let’s take a Twitter campaign, for example. A company would send out information about its product. Twitter users would favorite it or retweet it to their followers, thus affecting the amount of engagement with the company. But what if a user is a potential buyer seeking possible solutions for a problem? More

Email Marketing + Social Web = Bliss

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Take a look at this diagram:

North American marketers see major improvements when integrating email marketing and social media efforts. This is another proof that the power of digital marketing lies in channel integration, and not in short term campaigns. As social web marketing requires an ongoing nurturing of branded online assets (brand’s Facebook page, Twitter account, on so on), the biggest advantages are for those who combine different channels to utilize these assets.
This information also sheds light on the expected announcement of Facebook Mail today. My friend Yaniv Golan have some interesting thoughts about this move.

In a world were marketing ROI becomes critical for brands success, the combination of strong branding tools with direct marketing tools provide major advantages to the ones who use them well.

In Demi Moore's Living Room, Talking about Women

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Demi Moore, known as @mskutcher in the twittersphere just launched a cool web video project:

Basically, Demi was asking what guys want and girls want in their partner.

What is really awesome in this one is the fact that Demi Moore, a Holywood top actress, is just shooting away a webcam video to youtube, without fancy lighting, top camera, or even script (noticed how many times she asked guys to keep it clean)? You actually see the study room of the Kutcher family in the background.
Her ex, Bruce Willis,  who obviously have a worse webcam, posted this one:

Yes, it is a part of promotion to her new perfume, called WANTED. But it is done in such an adorable way. Authenticity in its best.

Wish we’d see more of the real life of those who we see on the screen.

Facebook New Marketing Rules – A Cheat Sheet

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Facebook, Inc.
Image via Wikipedia

Facebook is slowly removing many of the elements that made it a marketer’s wet dream.

Facebook announced several major changes that affect marketers using the platform to promote their services:
1. Splitting feeds to news feed and live feed – users see, as defualt, a feed with only content and comments from their friends. Information about groups etc was moved to a separate feed.
2. Removal of app notification – Facebook apps will not be able to send notifications to users.
These changes reduce the virality of the platform in a major way.
For example, if in the past one could invite friends to become fans of a page, and his friends would have seen that he joined, now they wouldn’t see it unless they look for it. This effect was crucial for virality of fan pages and applications. The same goes for notifications.
While many users rejoice, as they see more relevant and focused information on their feed and notification tab, marketers should rethink the way they interact in Facebook.

The two most important consequences for marketers are:

1.  Advertising becomes more important in creating traffic to Facebook applications and fan pages – without virality, paid advertisement within the platform, or in other channels, is an important part of any Facebook marketing activity

2. Fan pages and apps should provide more value to users, as it will be more difficult to attract repeat visitors.

In the next part we will discuss additional changes in the platform and what are the opportunities for marketers in this area.

Corporate Blogging Provides Tangible Value – Radvision's Case Study

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radvision.gif Radvision is a publicly traded video conferencing company. Pravda Media was chosen to kick off Radvision’s corporate blogging project, define its strategy and provide on going support and training- all in full cooperation with the company’s evangelist, Tsahi Levent-Levi

Social media is all about commitment, and the recent case study I am doing with Radvision is a proof that enthusiastic employees, training, and long term activities brings value in the over hyped field of social media marketing.

I had the honor to consult Radvision with building a blog network based on their business units:

1. Code of Contact , written by Ran Arad, aimed at VoIP developers

2. Video over Enterprise , written by Sagee Ben Zedeff, aimed at enterprise collaboration decision makers

3. VoIP Survivor, written by Tsahi Levent Levi, the chief evangelist of this effort, which focuses about VoIP industry insights.

These blogs provide company information and general industry trends and analysis. The later helped establishing these blogs as industry resource, and not as a PR effort.

In the year since the project started, the company’s blogs provided value for both organization and writers:

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Smart Marketing by Roger Smith Hotel

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Picture 17.pngWhile there is an inflation of social media consultants due to the recession, some are doing a great service to their employers.

Roger Smith Hotel is a small boutique hotel in Manhattan. I would have never heard about it if they didn’t embrace social media strategies. They have a blog, twitter account for both the hotel and Adam Wallace their social media manager. In fact I got in touch with them through twitter. The hotel has a blogger’s rate – which provided Buzz marketing for (almost) free. Social media gurus such as Chris Brogan stayed at the hotel and wrote about it – what better PR could one get? They also encourage tweetups and other social media events in their facilities.

I will not be staying at this hotel in my trip to NYC next week, as they ran out of the rooms I was interested in. But I would never have considered them, or even heard about them, if they didn’t embrace my community in such a great way.

Makes you think that there is still a lot to be done in the over hyped but exciting world of social media.

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