Recent posts
Simplifying Enterprise Sales: Beyond Product Excellence
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
Leveraging New G2 Integrations for Revenue Growth
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Unwrapping Success: The Impact of Gifting in Business
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
Data Skepticism: How to Spot Flaws in Data-Driven Claims
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motionRead more...
The ABX Challenge: Driving Change, not Buying Tech
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Subscribe
Subscribe to our Blog:
Revenue Attribution 101
February 25, 2014
Kfir Pravda
First, let’s get in the mood for this post. While in the past, in the corporate arena, this question was mainly targeted at the VP of Sales, today marketing folks are feeling the pressure to perform based on tangible, business KPIs. (more…)