Global Positioning System

What Happens When A Company Loses Credibility?

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WAZE, a social navigation application for your Smartphone is one of Israel’s favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well – with almost no hitches. But then on Valentine’s Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it had several bugs and users soon found themselves directed straight into traffic jams, or off-course by several kilometers. (Imagine you want to take your sweetheart out for a romantic dinner at a new restaurant, and you end up at the cement factory in Ramle instead.)

Anyway, in a recent interview with The Marker, Kfir Pravda, the CEO of Pravda Media Group, explains the implications of this loss of credibility for WAZE : “The greatest challenge for WAZE is to regain the users’ trust. If the problem is localized and the company apologizes and explains, this will ameliorate things. But if malfunctions repeat – that’s another story.”

This is an important lesson for companies everywhere. Mistakes happen. Period. And owning a previous error — accepting responsibility, and taking measures to ensure that these mistakes don’t happen again — is a true sign of leadership.

For the full article in Hebrew, please visit: http://www.themarker.com/hitech/1.1649716

It Isn't The Features Stupid!

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Google Nexus One vs Apple iPhone

Image by Yang and Yun's Album via Flickr

Last night I had a wonderful dinner with good friends. Between the wine and the steaks, we started talking about technology and gadgets. One of my friends was boasting about how his Nexus One is awesome, and I have to admit that I admired this slick phone. But I was puzzled with his comparison to the iPhone. He was talking about pixels, resolution, camera capabilites and so on and so forth.

And I ask you – who cares?

Call me strange but I don’t buy a bunch of features. I don’t buy screen resultion. I don’t buy camera’s pixel number.

I am one fo those strange guys who buys A PRODUCT.

You know, the whole thing. The packaged synergy between different technical abilities that create a user experience, coupled with UI and brand. I buy the ability to be a part of an ecosystem that makes my life easier, more productive, and more fun. I couldn’t care less about the technical details.

GPS is useless without maps application or location based applications. Camera is just a hole in the back of my device without a good picture gallery and the ability to easily share these pictures with my friends and family.

Or maybe I’m missing something here….