eMediaVitals, website geared toward publishers going digital, and FIPP digital content partner, invited me to write a column about digital media, platforms
February 17, 2011
eMediaVitals, website geared toward publishers going digital, and FIPP digital content partner, invited me to write a column about digital media, platforms
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
In an uncertain world, people would cling to anything presented as a graph. There’s a lot of research about buyer behavior, winning sales motionRead more...
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
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Atavist and the New Content Ecosystem
February 21, 2011
Kfir Pravda
Couple of days ago I ran across Atavist, a simple and well designed iPad app. This application is simple. You download it for free, but every story you'd like to read costs ~$3. What you get for your hard earned cash is an in depth article, 12,000 words length, with additional multimedia content. All storied are non fiction, and based on