







We had the chance to speak with Levi Schapiro, organizer of the Ad & Social Tech Summit taking place February 11 at Tel Aviv University, to find out what makes Israel a source of innovation in advertising technology, and what we can look forward to at the summit. Read about it in this interview. More →
July 14, 2014
Content + Paid Media = No Glass Ceiling
Farrah Fidler advertising, B2B Digital Marketing, B2B marketing, BIScience, Content marketing, Marketing B2B Digital Marketing, Events, Marketing 0 Comments
One of the biggest challenges of content distribution is that when using only organic channels (SEO, social) there is a limit to readership growth rate. It seems that using paid media in smart ways could answer this challenge, if done right.
We teamed up with our friends at BIScience and are doing a webinar on Wednesday to discuss this point in more detail, as well as showing relevant cases studies.
If you are interested, register for the webinar using this link.