About Yarin Hochman

Posts by Yarin Hochman:

All Enroll! How We Created The PMG University

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PMG University

A few months ago, I stepped into our CEO’s office with an idea that had been floating around in my head for a few days. The premise was simple: What if we could build a simple framework to share all of the knowledge and expertise we’re accumulating as digital marketers? Wouldn’t Pravda Media Group be a better place if everyone could freely and openly share their insights?

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Twitter Analytics vs TweetReach

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Yarin Hochman is Pravda Media Group’s analyst. His primary job is to gather, assess, and crunch data and somehow make sense of the numerical side of social media.

Last week Twitter introduced Organic Tweet Analytics, which allows publishers to measure how their organic (i.e not sponsored) tweets are performing.

Here at Pravda Media Group, measurement is a significant part of our working process used to make smarter, more informed marketing decisions. But what are the differences between TweetReach and the just released Organic Tweet Analytics? They sound pretty similar to me.  More

Coffee Break: Superbowl commercials, Israeli start-ups, Facebook's Clay Feet and Google's (Potential) Greek Tragedy…

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We’ve been reading some great stuff at Pravda Media Group that you might enjoy as well.  So, pour yourself a cup of coffee, sit down, and get your read on — you’ll feel more productive than if you’re just trawling Twitter.  Unless you’re Robert Scoble.


Super Bowl 2012: 10 of the best commercials from this year’s Big Game

What was favorite commercial the Superball?  We’re (still) loving the Seinfeld Acura ad.

10 Israeli Startups With Huge Potential

We love startups, especially when they are lean, responsive and building something useful we love. Ben Lang wrote a great post @ Epic Launch featuring top 10 Israeli startups with huge potential. We agree with his assessment.

Facebook: Here Are the 35 Things That Could Kill Our Company

Now that Facebook has gone public, it has had to disclose the top 35 things that could destroy the company.

It’s Not Whether Google’s Threatened. It’s Asking Ourselves: What Commons Do We Wish For?

John Battelle makes an interesting case for the future of the web, and claims that the web as we know it is under severe, long-term attack by forces of our own creation.  Think Greek Tragedy.  Only Postmodern.

Coffee Break: Startup Branding, Apple and the American Middle Class, Killing Hollywood, Textbooks and the Future of education

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We’ve been reading some great stuff at Pravda Media Group that you might enjoy as well.  So, pour yourself a cup of coffee, sit down, and get your read on — you’ll feel more productive than if you’re just trawling Facebook.

Startup Branding: A Practical Guide for Entrepreneurs

http://onstartups.com/tabid/3339/bid/76648/Startup-Branding-A-Practical-Guide-for-Entrepreneurs.aspx

 

This is a fantastic post by  Mike Troiano about branding, and why startups should invest more time and clarify  the emotional value of their brand.

 

 

Apple, America and a Squeezed Middle Class

http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html

 

New York Times offers a fascinating look at the changes in economics and manufacturing which have caused America to lose almost all its manufacturing labor and have severely damaged America’s middle class.

 

Killing Hollywood Will Require Learning Hollywood’s Game

http://pandodaily.com/2012/01/20/killing-hollywood-will-require-learning-hollywoods-game/

 

With the SOPA fiasco, Y Combinator’s Paul Graham wrote an interesting piece  Just kill Hollywood. The point of his post is that it’s not piracy that will kill the movie business, instead it’s different forms of entertainment that will emerge in the upcoming years and gobble up the old paradigm.   Lacy claims that in order to actually “kill” or compete with Hollywood, start-ups need to learn their game and let go of the mindset that eyeballs equal quality.

 

Why textbooks of the future are not books

http://gigaom.com/apple/why-textbooks-of-the-future-are-not-books

 

Erica Ogg wrote a post about Apple’s new foray into education with textbooks. (rightfully!) claims that these new textbooks are not books at all, but are instead interactive learning experiences: You have text, of course, but you can drag in image galleries, embed videos, 3D models, presentations and slideshows. You can touch and swipe and watch instead of just reading and taking notes.

 

 

Coffee Break: Four Articles Worth Reading

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We’ve been reading some great stuff at Pravda Media Group that you might enjoy as well.  So, pour yourself a cup of coffee, sit down, and get your read on — you’ll feel more productive than if you’re just trawling Facebook.

 

Eight Ways To Go Viral

http://techcrunch.com/2011/12/26/eight-ways-go-viral/

Uzi Shmilovici, CEO and founder of Future Simple, explains virality and demonstrates some great tools companies use to boost theirviral factor.

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Why Android updates are a mess: it’s the business model

http://www.zdnet.com/blog/bott/why-android-updates-are-a-mess-its-the-business-model/4300

Ed Bott explains why The Android business model practically guarantees that updates will be a mess.

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The Amazing Power of Deflationary Economics for Startups

http://www.bothsidesofthetable.com/2011/12/22/the-amazing-power-of-deflationary-economics-for-startups/

Mark Suster argues that the most succesfull internet companies are the ones that offer amazing value  at high volumes which  makes it nearly impossible for high-cost incumbents to compete.

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The year in mobile apps: Where we’ve been, where we’re going

http://gigaom.com/2011/12/25/the-year-in-mobile-apps-where-weve-been-where-were-going/

Erica Ogg gives a nice overlook at the year we’ve had of mobile apps and has some great predictions for what’s ahead.

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And we’re curious:  What have YOU been reading?