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Account Based Marketing vs. Demand Generation

Licensed under Creative Commons. Credit: audiencestack.com

Over the last few years Demand Generation has been the go-to strategy for B2B marketing. More recently though, Account Based Marketing (ABM) has created a buzz within the field and has been gaining traction as the marketing approach that should be used by marketing professionals. What is the difference between the two strategies? And with 2018 just around the corner, which should be used as part of your digital marketing B2B toolkit for next year? More