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3 Demand Generation Ingredients Your Company Can’t Afford to
December 11, 2016
Si Yahav
Everyone is talking about demand generation. Every CEO wants his or her marketing managers to be experts in it. Well, the way we see it, demand generation is not just a skill, it’s an approach. It is understanding that today, on average in a B2B complex sales process, 17.6 touch points are required to close a deal. It is understanding