This is the third part of our “Sports Special”, in which we highlight 5 remarkable Nike campaigns worth knowing. Click to read the first part and the second part.
In Antwerp, Belgium, Nike launched a campaign targeted at “the man in the street” by integrating QR Codes with Facebook Likes. To promote its running shoes, Nike invited people to “like” crazy-shaped jogging routes, the codes for which could be found in store windows and on posters around the city.
Despite the fact that QR Code scanners are not yet prevalent, the possibilities for their integration with social media are virtually without limit, and thus once again Nike presents a marketing concept that is worthy of consideration.
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A Study: Nike and Digital Marketing – Part 3
August 17, 2011
Natasha Szczerb
This is the third part of our “Sports Special”, in which we highlight 5 remarkable Nike campaigns worth knowing. Click to read the first part and the second part.
The whole “Special” is a piece of a complete report created by Pravda Media Group. Click here to get the full report. It’s FREE!
QR Code Facebook Like
In Antwerp, Belgium, Nike launched a campaign targeted at “the man in the street” by integrating QR Codes with Facebook Likes. To promote its running shoes, Nike invited people to “like” crazy-shaped jogging routes, the codes for which could be found in store windows and on posters around the city.
Despite the fact that QR Code scanners are not yet prevalent, the possibilities for their integration with social media are virtually without limit, and thus once again Nike presents a marketing concept that is worthy of consideration.
References:
http://techcrunch.com/2010/10/18/likify-qr-code/
http://2d-code.co.uk/nike-qr-code-running-posters/
http://apps.facebook.com/takeantwerp/
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