There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story in a way other types of content can’t – and have a better chance of holding people’s attention. B2B video content will only increase in value in the next decade as Millennials, a generation reared on video, are promoted
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
Top 5 B2B Video Campaigns to Inspire You into
January 21, 2020
Erin Cohen
There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story in a way other types of content can’t – and have a better chance of holding people’s attention. B2B video content will only increase in value in the next decade as Millennials, a generation reared on video, are promoted