Recent posts
SaaS is not dead. It is bleeding from a thousand cuts.
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, evRead more...
CRM Isn’t the Revenue System. It’s the Data Layer Beneath It.
A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains. Read more...
From Integrating Tools to Building Systems
Photo by Feri & Tasos on Unsplash Editor’s Note: This piece is not a prediction about the future of go-to-market. It is a personal reflecRead more...
The Godfather of Revenue Marketing: Revenue Marketing is Dead
Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketRead more...
Bridging Performance and Storytelling in Marketing
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, HeaRead more...
Subscribe
Subscribe to our Blog:
Top 5 B2B Video Campaigns to Inspire You into
January 21, 2020
Erin Cohen
There's no denying that video has been part of marketer's toolkit for a long time. A two-minute video can tell a story in a way other types of content can’t – and have a better chance of holding people’s attention. B2B video content will only increase in value in the next decade as Millennials, a generation reared on video, are promoted