WAZE, a social navigation application for your Smartphone is one of Israel's favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well - with almost no hitches. But then on Valentine's Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it
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What Happens When A Company Loses Credibility?
March 21, 2012
Sarah Tuttle-Singer
WAZE, a social navigation application for your Smartphone is one of Israel's favorite apps for navigation on-the-go. With user-generated reports, this app helps drivers avoid traffic jams and find more durable roads. And it worked well - with almost no hitches. But then on Valentine's Day 2012, the company upgraded the Software. While the upgrade should have been seamless, it