How social games became influential and what companies are doing about it. Let’s play a game. Raise your hand if you have never played Farmville, Mafia Wars, Cafe World, Texas Hold’em Poker, or any other game on Facebook or on your phone. Anybody? You don't need to be psychic to know that there were very few hands in the air, you
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
Digital Marketing in Social Games
July 17, 2011
Natasha Szczerb
How social games became influential and what companies are doing about it. Let’s play a game. Raise your hand if you have never played Farmville, Mafia Wars, Cafe World, Texas Hold’em Poker, or any other game on Facebook or on your phone. Anybody? You don't need to be psychic to know that there were very few hands in the air, you