How social games became influential and what companies are doing about it. Let’s play a game. Raise your hand if you have never played Farmville, Mafia Wars, Cafe World, Texas Hold’em Poker, or any other game on Facebook or on your phone. Anybody? You don't need to be psychic to know that there were very few hands in the air, you
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Introduction
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Digital Marketing in Social Games
July 17, 2011
Natasha Szczerb
How social games became influential and what companies are doing about it. Let’s play a game. Raise your hand if you have never played Farmville, Mafia Wars, Cafe World, Texas Hold’em Poker, or any other game on Facebook or on your phone. Anybody? You don't need to be psychic to know that there were very few hands in the air, you