Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box...way
The secret to understanding your clients is through content marketing. It helps build client trust, generate leads and brand loyalty. When we build aRead more...
Marketing has come a long way. Marketers have gained more responsibility in generating revenue, showing an impact on revenue and meeting KPI’s. As Read more...
Let’s face it - the B2B buyer experience is broken. We all feel it, we all know it, we all suffer from it, but we aren’t really doing anything abRead more...
While conversational marketing offers new ways to capture leads, ‘request a demo’ landing pages are key in most B2B buyer’s journey. RequestingRead more...
Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Kareen Friedman
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box...way