Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box...way
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
On May 7th 2024 - PMG, announced a global partnership with G2, the world's largest and most trusted software marketplace. This collaboration marks a Read more...
Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Kareen Friedman
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we market to our audience? B2B marketing is only boring if we allow it to be. A successful marketing practice is not necessarily always about the big numbers and the finances needed, it’s about actually thinking outside of the box...way