Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You could only hope your guests would actually show up. Event marketing is all about letting people know you’re hosting an event
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
Introduction
In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing in tRead more...
4 B2B Event Marketing Strategies to Focus on in
February 20, 2019
Kareen Friedman
Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You could only hope your guests would actually show up. Event marketing is all about letting people know you’re hosting an event