Recent posts
Bridging Performance and Storytelling in Marketing
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation? Elad Ben David, HeaRead more...
The Future of Pricing and Work with AI
In episode 26 of ABX & Cocktails, Kfir Pravda sits down with Tracy Shirtcliff, CEO of Scope Better, a SaaS platform for professional service busiRead more...
A Smarter Way to Find Sales Leads: Common Room’s Fresh Approach to Business Growth
Signal-Based Growth Strategy: Common Room's Fresh Approach to Find Sales Leads How can you connect account-level signals with individual actions? Read more...
Navigating Gen AI in Enterprise Marketing: Beyond the Hype
In our recent episode of the "ABX & Cocktails" podcast, Ben Rotenberg, Head of Growth at Classiq—a quantum computing software company—joined Read more...
How Wolt Transformed B2B Marketing: A Startup Story of Strategic Growth
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
Subscribe
Subscribe to our Blog:
4 B2B Event Marketing Strategies to Focus on in
February 20, 2019
Kareen Friedman
Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You could only hope your guests would actually show up. Event marketing is all about letting people know you’re hosting an event