[caption id="attachment_4342" align="aligncenter" width="1920"] Licensed under Creative Commons. Credit: audiencestack.com[/caption] Over the last few years Demand Generation has been the go-to strategy for B2B marketing. More recently though, Account Based Marketing (ABM) has created a buzz within the field and has been gaining traction as the marketing approach that should be used by marketing professionals. What is the difference between the
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Introduction
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Account Based Marketing vs. Demand Generation: What to Use
August 30, 2017
Tali Fierer
[caption id="attachment_4342" align="aligncenter" width="1920"] Licensed under Creative Commons. Credit: audiencestack.com[/caption] Over the last few years Demand Generation has been the go-to strategy for B2B marketing. More recently though, Account Based Marketing (ABM) has created a buzz within the field and has been gaining traction as the marketing approach that should be used by marketing professionals. What is the difference between the