December 4, 2014
We’re moving right along in our third series of #B2BTalks, this time bringing you three marketing experts from vastly different backgrounds. When
July 16, 2014
Yarin Hochman is Pravda Media Group’s analyst. His primary job is to gather, assess, and crunch data and somehow make sense of
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales eRead more...
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
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The Art of Behavioral Analytics and Marketing
December 16, 2014
Farrah Fidler
Following the Behavioral Analytics Meetup, Daphna Gal, Marketing Manager, CoolaData, shares her insights to how marketing efforts can be informed by behavioral analytics. Read her guest blog post below. Online marketing efforts for eCommerce businesses are often dominated with the need to acquire new customers. While acquisition is an important goal in selling online, it is unfortunately also expensive. It’s true that