In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales engagement that goes beyond traditional outreach methods. Their insights reveal how businesses can build more meaningful connections with potential customers.
The Changing Landscape of Sales
The days of mass email campaigns are numbered. As our podcast guests pointed out to our hosts Kfir Pravda and Or Moshkovitz, most cold outreach efforts result in minimal success, with conversion rates typically around 1-5%. The solution? A more human-centered approach to building relationships.
Meet Extrovert: A Relationship-Building Platform
Born from personal experience, Extrovert started as an internal tool to solve a critical challenge: how to maintain meaningful connections with potential customers without consuming endless hours of manual work. The platform focuses primarily on LinkedIn, which 93% of marketers consider their top networking channel.
Who Can Benefit?
The tool is designed for multiple business roles:
- Sales Development Representatives (SDRs)
- Account Executives
- Marketing Development Representatives
- Customer Success Teams
- Marketing Agencies
- Investor Relations Managers
Key Strategies for Effective Engagement
The founders shared three critical tips for improving business connections:
- Define Your Target Audience: Carefully identify the people you want to connect with. Start by researching their LinkedIn profiles, understanding their content, and learning about their interests.
- Engage Authentically: Don’t jump straight to selling. Instead, join conversations, comment on posts, and provide genuine value. The goal is to become recognizable and trusted.
- Create a Systematic Approach Encourage your entire team to adopt a relationship-building mindset.
The Power of Genuine Connection
By implementing these strategies, businesses have seen remarkable results:
- Doubled reply rates
- Reactivated up to 25% of previously unresponsive leads
- Increased website traffic from social interactions
AI: A Tool for Better Communication, Not a Replacement
Contrary to fears about technology depersonalizing sales, the founders believe AI can make communication more human. The key is keeping people in control, using AI to draft messages while maintaining authenticity.
A Philosophical Approach to Sales
Oleg shared a powerful insight: The future of sales isn’t about scaling outreach, but about creating personalized, value-driven interactions. The goal is to have meaningful conversations that benefit both the seller and the potential customer.
Want to hear the full story and dive deeper into relationship-building strategies? Tune in here to listen to the full podcast and to get Dmitry’s cocktail recipes as well.
Rethinking B2B Outreach: How Relationship Building Can Transform Your
December 1, 2024
Tali Fierer
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales engagement that goes beyond traditional outreach methods. Their insights reveal how businesses can build more meaningful connections with potential customers.
The Changing Landscape of Sales
The days of mass email campaigns are numbered. As our podcast guests pointed out to our hosts Kfir Pravda and Or Moshkovitz, most cold outreach efforts result in minimal success, with conversion rates typically around 1-5%. The solution? A more human-centered approach to building relationships.
Meet Extrovert: A Relationship-Building Platform
Born from personal experience, Extrovert started as an internal tool to solve a critical challenge: how to maintain meaningful connections with potential customers without consuming endless hours of manual work. The platform focuses primarily on LinkedIn, which 93% of marketers consider their top networking channel.
Who Can Benefit?
The tool is designed for multiple business roles:
Key Strategies for Effective Engagement
The founders shared three critical tips for improving business connections:
The Power of Genuine Connection
By implementing these strategies, businesses have seen remarkable results:
AI: A Tool for Better Communication, Not a Replacement
Contrary to fears about technology depersonalizing sales, the founders believe AI can make communication more human. The key is keeping people in control, using AI to draft messages while maintaining authenticity.
A Philosophical Approach to Sales
Oleg shared a powerful insight: The future of sales isn’t about scaling outreach, but about creating personalized, value-driven interactions. The goal is to have meaningful conversations that benefit both the seller and the potential customer.
Want to hear the full story and dive deeper into relationship-building strategies? Tune in here to listen to the full podcast and to get Dmitry’s cocktail recipes as well.