We get many emails and phone calls (almost on a regular basis!) from companies with questions and concerns on marketing automation. This useful tool is aimed at marketing specialists, and we enjoy talking about how to use marketing automation to simplify and improve marketing operations.

As we dive into the many benefits that branch from marketing automation, we get pretty enthusiastic. After taking note of the demand on further knowledge on marketing automation, our CEO, Kfir Pravda, penned an in-depth paper. This paper goes into detail on 8 simple use cases for marketing automation, with a special focus on B2B marketing because, well, that’s what we do. 🙂

The best thing about this paper is that even though it is in-depth, it is a very quick, easy, and insightful read. You will learn what can be done with marketing automation and how it can help your brand through some simple case studies. You will also learn how to:

  • Rapidly deploy marketing campaigns

  • Determine effectiveness of content marketing investments

  • Measure and intertwine marketing contribution to sales

  • Increase adoption of CRM by sales teams

Click here to fill out the short form and download the paper.

And wait! If you’re in town and free on the morning of January 21st, you can also attend our #B2BTalks workshop which will focus on marketing automation. Click here for more info on that, and to register.