The way buyers interact with companies has changed, and marketing organizations are faced with the challenge of adapting in order to better communicate with them. No longer can marketing efforts be solely based on campaigns; rather, organizations must constantly engage with customers, interacting with them at multiple touchpoints.
This shift is not a mere evolution. It is a cultural and organizational transformation. It requires new tools, processes, and mindset.
So how does a traditional marketing organization transform into a digital one, and how long does it take to make such a change? What technologies are needed, and do budgets need to be reallocated? How can marketing executives revolutionize their marketing organizations without breaking them? Last but not least, how can we make sure that marketers gain the skill set required to compete in this new arena?
At the next #B2BTalks, our experts are going to address these questions and more. Efrat Fenigson from Viaccess-Orca and Guy Hilton from Amdocs (third speaker TBA) will share their experience in what works and what doesn’t in this challenging process.
Register here for a free beer courtesy of BrightInfo to and join us Sunday, January 4th at Mike’s Place, 24 Raoul Wallenberg, in Ramat Hachayal. Networking and refreshments at 6pm, panel starts at 6:30pm.
We encourage an open discussion so get your questions ready! For those who can’t make it, follow the conversation at #B2BTalks.
#B2BTalks – Digital Transformation of Your Marketing Organization
December 23, 2014
Farrah Fidler
This shift is not a mere evolution. It is a cultural and organizational transformation. It requires new tools, processes, and mindset.
So how does a traditional marketing organization transform into a digital one, and how long does it take to make such a change? What technologies are needed, and do budgets need to be reallocated? How can marketing executives revolutionize their marketing organizations without breaking them? Last but not least, how can we make sure that marketers gain the skill set required to compete in this new arena?
At the next #B2BTalks, our experts are going to address these questions and more. Efrat Fenigson from Viaccess-Orca and Guy Hilton from Amdocs (third speaker TBA) will share their experience in what works and what doesn’t in this challenging process.
Register here for a free beer courtesy of BrightInfo to and join us Sunday, January 4th at Mike’s Place, 24 Raoul Wallenberg, in Ramat Hachayal. Networking and refreshments at 6pm, panel starts at 6:30pm.
We encourage an open discussion so get your questions ready! For those who can’t make it, follow the conversation at #B2BTalks.