Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates
Author: Tali Fierer
About Tali Fierer
Posts by Tali Fierer:
Navigating Tech Stack Consolidation in Challenging Times
June 24, 2024
Introduction In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing
Account Based Marketing vs. Demand Generation: What to Use
August 30, 2017
[caption id="attachment_4342" align="aligncenter" width="1920"] Licensed under Creative Commons. Credit: audiencestack.com[/caption] Over the last few years Demand Generation has been the go-to strategy
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Strategic Insights for the Changing B2B Buyer Journey
September 11, 2024
Tali Fierer
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ABX & Cocktails" podcast featuring Kfir Pravda, Or Moshkovitz, and Avishai Sharon (CEO of Trendemon) unveiled crucial insights into leveraging ABM platforms amidst changing buyer behaviors. Let's dive into the key points and actionable strategies that