Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years.
Author: Tali Fierer
About Tali Fierer
Posts by Tali Fierer:
Unlocking Growth: Scaling Sales Motions with AI
July 9, 2024
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates
Navigating Tech Stack Consolidation in Challenging Times
June 24, 2024
Introduction In a recent episode of our podcast, we had the pleasure of hosting Daniel Zacks from Panorays, a cybersecurity firm specializing
Account Based Marketing vs. Demand Generation: What to Use
August 30, 2017
[caption id="attachment_4342" align="aligncenter" width="1920"] Licensed under Creative Commons. Credit: audiencestack.com[/caption] Over the last few years Demand Generation has been the go-to strategy
Unlocking Enterprise Sales Potential with G2 Intent Data
September 24, 2024
Tali Fierer
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and Robin Izsak-Tseng, an experienced marketing leader who as worked for companies like G2 and Marketo, delves into the transformative power of G2 intent data for driving revenue efficiency. Here's a strategic overview of key insights for executives looking