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How Wolt Transformed B2B Marketing: A Startup Story of Strategic Growth
In the fast-paced world of tech companies, scaling a B2B marketing function from zero to impactful can seem like an impossible challenge. Yuval RamsoRead more...
Rethinking B2B Outreach: How Relationship Building Can Transform Your Sales Strategy
In our recent “ABX & Cocktails” episode, Dmitry Bergelson and Oleg Sobolev, founders of Extrovert, shared a game-changing approach to sales eRead more...
Unlocking Enterprise Sales Potential with G2 Intent Data
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Strategic Insights for the Changing B2B Buyer Journey
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
Why Intent Data Doesn't Work
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
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Marketing Voices: 5 Reasons Small Businesses Should Budget for
November 15, 2015
Nick Rojas
In our new Marketing Voices series, we invite exciting digital marketing professionals to join the conversation. This month's guest post is by Nick Rojas, an experienced business consultant and writer living in Los Angeles and Chicago. Nick has consulted small and medium-sized enterprises for over twenty years and has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. It’s no secret that startups,