According to The Payoffs of Improved Sales & Marketing Alignment, from December 2016, US businesses have lost almost $1 trillion a
Author: Kareen Friedman
About Kareen Friedman
Posts by Kareen Friedman:
Kaltura’s Newest Marketing Campaign Is Child’s Play
October 28, 2018
Ever wonder if B2B marketing should focus more on analytics or creativity? Is there a lack of art in the way we
Best Practices in Effectively Promoting Your Webinar
September 5, 2018
Is your next webinar event on the horizon? Are you incorporating it into your marketing plan and budget? You’re thinking, well usually
4 B2B Event Marketing Strategies to Focus on in
February 20, 2019
Kareen Friedman
Remember those birthday parties you had as a child? Your guest list included everyone from your classmates, neighbors to close family members, you spent weeks deciding what to wear, and you could barely wait to tear open those presents! You could only hope your guests would actually show up. Event marketing is all about letting people know you’re hosting an event