Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this, some B2B marketers are still reluctant to use video to interact with buyers. In this blog post, we discuss why video content is important to your B2B marketing and how to use video to reach a wider audience. Why
Leveraging intent data has become a game-changer for enterprise sales teams. Our recent podcast and webinar featuring Kfir Pravda, CEO of PMG, and RoRead more...
Getting the buyer journey right is important, especially with all the changes in B2B marketing that have cropped up in recent years. In our recent "ARead more...
As a partner of leading intent data providers like 6sense and G2, I've had the privilege of working on over 40 projects leveraging 3rd, 2nd, and 1st Read more...
In recent months, a LinkedIn feud between Adam Robinson and 6sense caught the industry's attention, with Adam doing most of the bashing. While the drRead more...
Data tells us that when we use personalization, both on the account and the lead level, it helps increase the response rates for outbound sellers. ThRead more...
B2B Video Content: Why It’s Important for Your Business
February 8, 2020
Erin Cohen
Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this, some B2B marketers are still reluctant to use video to interact with buyers. In this blog post, we discuss why video content is important to your B2B marketing and how to use video to reach a wider audience. Why