Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this, some B2B marketers are still reluctant to use video to interact with buyers. In this blog post, we discuss why video content is important to your B2B marketing and how to use video to reach a wider audience. Why
monday.com lost roughly 70% of its value in nine months. The debate that followed was predictable: AI will replace SaaS camp vs. the no it won’t, evRead more...
A firsthand experiment in why CRM is becoming infrastructure.The field of AI-native CRM is moving fast. Most new products promise productivity gains. Read more...
Jon MillerI’ve been following Jon Miller for years.In 2006, he co-founded Adobe Marketo, a company that revolutionized the industry with its marketRead more...
What roles does creativity have in a world increasingly dependent on the use of AI technology, especially in content creation?
Elad Ben David, HeaRead more...
B2B Video Content: Why It’s Important for Your Business
February 8, 2020
Erin Cohen
Video makes up more than three-quarters of all internet traffic and will reach 82 percent by 2022, according to Cisco. Despite this, some B2B marketers are still reluctant to use video to interact with buyers. In this blog post, we discuss why video content is important to your B2B marketing and how to use video to reach a wider audience. Why