If you’re like me, it feels like just yesterday I was relaxing on the beach sometime in mid-June. Then I blinked, woke up one morning, scrolled through pictures of Christmas trees on my Instagram, and someone asked me what my New Year’s resolution is. New Years already? Maybe you’re also wondering, what the hell happened to 2014? Well, I’m here to help you out. While I can’t help you with remembering what you did last summer, when it comes to B2B marketing, I’ve got you covered. Here I’ve gathered 5 of my favorite content pieces from our blog this past year.
Below you’ll find everything from marketing automation advice and what you don’t know about your email database, to viral marketing secrets and the best tools you should use to build your marketing machine. Basically, all the marketing essentials you need to carry you into the new year.
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On and Any Other Marketing Automation Platform
If you’re not already using marketing automation, 2015 is your year. The adoption rates of marketing automation have grown rapidly over the course of the year, but the majority of companies either have yet to sign up or are missing out on some huge benefits. (More on that here.) In this post we identify and help solve 5 challenges that many of our clients face when it comes to choosing and using marketing automation.
The Shocking Truth About Your Email Database
As much as we all want to get away from our inboxes, they don’t seem to be going anywhere just yet. Email marketing proves time and time again to be one of the most effective means of reaching our potential customers. So just like we are dedicated to our inbox, we also have a dear attachment to our databases. Read this post to learn some shocking truths about your beloved database, and how to get the best results no matter what the size may be.
Technology and Tools to Build Your Sales and Marketing Machine
One big thing that did happen this past year was the launch of the video series from our popular #B2BTalks events. What began with a simple internal idea has turned into a hot (and free) ticket to our meetup event that we hold several times a year to bring together the best minds in the B2B marketing community. In this specific clip, we discuss with a panel of experts some of our favorite technologies and tools that we use every day. After you watch this clip, make sure to check out our site to join us at our next event, coming up in early January, and join our group on LinkedIn!
Why Buzzfeed has 8x More Readers Than the New York Times
I think it’s safe to assume that if you’re reading this post you have a Facebook account, and therefore you’ve heard of Buzzfeed. In just a few years, Buzzfeed has managed to become a dominant news source, recruiting 8 times more readers than the New York Times. Check out this post to learn a bit about how they got started and, more importantly, the secret behind their massive volume of viral content.
Revenue Attribution 101
With the new year brings new revenue goals and challenges. In this last post, we discuss revenue attribution and how to choose the best model for your business. Don’t fear, we break it down into easy-to-follow guidelines and explain the process we used to determine a first touch attribution model for our business. Also, if you’re a Jerry Maguire fan, there’s a fun clip at the beginning to get you in the mood to talk money!
There you have it. I hope you enjoy the content I recommend above. We’re always happy to hear your feedback in the comments below, or Tweet us at @PravdaMG. On another note, I’m still pondering my New Year’s resolution, so feel free to share yours as well!
5 of our Best Marketing Blog Posts From 2014
December 23, 2014
Annette Dvorak
If you’re like me, it feels like just yesterday I was relaxing on the beach sometime in mid-June. Then I blinked, woke up one morning, scrolled through pictures of Christmas trees on my Instagram, and someone asked me what my New Year’s resolution is. New Years already? Maybe you’re also wondering, what the hell happened to 2014? Well, I’m here to help you out. While I can’t help you with remembering what you did last summer, when it comes to B2B marketing, I’ve got you covered. Here I’ve gathered 5 of my favorite content pieces from our blog this past year.
Below you’ll find everything from marketing automation advice and what you don’t know about your email database, to viral marketing secrets and the best tools you should use to build your marketing machine. Basically, all the marketing essentials you need to carry you into the new year.
5 Pitfalls to Avoid When Choosing Between Marketo, Pardot, Act-On and Any Other Marketing Automation Platform
If you’re not already using marketing automation, 2015 is your year. The adoption rates of marketing automation have grown rapidly over the course of the year, but the majority of companies either have yet to sign up or are missing out on some huge benefits. (More on that here.) In this post we identify and help solve 5 challenges that many of our clients face when it comes to choosing and using marketing automation.
The Shocking Truth About Your Email Database
As much as we all want to get away from our inboxes, they don’t seem to be going anywhere just yet. Email marketing proves time and time again to be one of the most effective means of reaching our potential customers. So just like we are dedicated to our inbox, we also have a dear attachment to our databases. Read this post to learn some shocking truths about your beloved database, and how to get the best results no matter what the size may be.
Technology and Tools to Build Your Sales and Marketing Machine
One big thing that did happen this past year was the launch of the video series from our popular #B2BTalks events. What began with a simple internal idea has turned into a hot (and free) ticket to our meetup event that we hold several times a year to bring together the best minds in the B2B marketing community. In this specific clip, we discuss with a panel of experts some of our favorite technologies and tools that we use every day. After you watch this clip, make sure to check out our site to join us at our next event, coming up in early January, and join our group on LinkedIn!
Why Buzzfeed has 8x More Readers Than the New York Times
I think it’s safe to assume that if you’re reading this post you have a Facebook account, and therefore you’ve heard of Buzzfeed. In just a few years, Buzzfeed has managed to become a dominant news source, recruiting 8 times more readers than the New York Times. Check out this post to learn a bit about how they got started and, more importantly, the secret behind their massive volume of viral content.
Revenue Attribution 101
With the new year brings new revenue goals and challenges. In this last post, we discuss revenue attribution and how to choose the best model for your business. Don’t fear, we break it down into easy-to-follow guidelines and explain the process we used to determine a first touch attribution model for our business. Also, if you’re a Jerry Maguire fan, there’s a fun clip at the beginning to get you in the mood to talk money!
There you have it. I hope you enjoy the content I recommend above. We’re always happy to hear your feedback in the comments below, or Tweet us at @PravdaMG. On another note, I’m still pondering my New Year’s resolution, so feel free to share yours as well!