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In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question.

When deciding on which technologies and tools to purchase, you have to be able to justify the expense of these technologies and show how they assist in the growth of your business goals. Below is a list of technologies and strategies that our panelists believe are worth investing in.

  • Account-based marketing automation tool, which is an extension of Marketing Automation tools
  • Optimize Marketing Automation, including progressive landing pages, nurturing according to score, review possible missed date, etc.
  • Targeted advertising platform such as LinkedIn
  • Syndication amplification platform
  • Predictive marketing platforms
  • Live streaming platforms

While without a doubt, advice from marketing experts is no trivial thing, the most important thing when deciding on the right technologies and strategies for your company is to have the marketing team individually assess their team’s needs.

For more #B2BTalks, click here.