In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question.
When deciding on which technologies and tools to purchase, you have to be able to justify the expense of these technologies and show how they assist in the growth of your business goals. Below is a list of technologies and strategies that our panelists believe are worth investing in.
Account-based marketing automation tool, which is an extension of Marketing Automation tools
Optimize Marketing Automation, including progressive landing pages, nurturing according to score, review possible missed date, etc.
Targeted advertising platform such as LinkedIn
Syndication amplification platform
Predictive marketing platforms
Live streaming platforms
While without a doubt, advice from marketing experts is no trivial thing, the most important thing when deciding on the right technologies and strategies for your company is to have the marketing team individually assess their team’s needs.
There's a saying that 80% of the job is showing up. In Enterprise sales, it's definitely the case. And by showing up, I mean properly managing the saRead more...
As you know, intent isn't worth a lot unless it is put in the hands of those who need it; in the hands of sales, marketing, revops and customer succeRead more...
Corporate gifting has become an integral strategy for enhancing stakeholder relationships, promoting brand visibility, and increasing engagement and Read more...
In an uncertain world, people would cling to anything presented as a graph.
There’s a lot of research about buyer behavior, winning sales motionRead more...
In the world of B2B marketing and sales, Account-Based Experience (ABX) is not just a buzzword. It's a transformative strategy that changes how compaRead more...
Which Marketing Technology Will You Invest In?
January 16, 2017
Jen Glazer
In today’s marketing ecosystems there is an abundance of technologies and tools to help with everyday tasks – the problem is to know which ones are worth the investment. Luckily, our #B2BTalks panel tackles that very question.
When deciding on which technologies and tools to purchase, you have to be able to justify the expense of these technologies and show how they assist in the growth of your business goals. Below is a list of technologies and strategies that our panelists believe are worth investing in.
While without a doubt, advice from marketing experts is no trivial thing, the most important thing when deciding on the right technologies and strategies for your company is to have the marketing team individually assess their team’s needs.
For more #B2BTalks, click here.