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In Demi Moore's Living Room, Talking about Women

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Demi Moore, known as @mskutcher in the twittersphere just launched a cool web video project:

Basically, Demi was asking what guys want and girls want in their partner.

What is really awesome in this one is the fact that Demi Moore, a Holywood top actress, is just shooting away a webcam video to youtube, without fancy lighting, top camera, or even script (noticed how many times she asked guys to keep it clean)? You actually see the study room of the Kutcher family in the background.
Her ex, Bruce Willis,  who obviously have a worse webcam, posted this one:

Yes, it is a part of promotion to her new perfume, called WANTED. But it is done in such an adorable way. Authenticity in its best.

Wish we’d see more of the real life of those who we see on the screen.

Choosing An Online Video Camera – Open Call

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In the past two posts I’ve reviewed important features to check in a sub $1,000 cameras for online video and podcasting. Now it’s the time to review the cameras out there. Please leave in the comments below which cameras are you interested in. Remember, it has to cost less than $1,000.  If any of the readers has any of the cameras, please note that as well. In couple of days I will start writing the post, comparing the cameras and their capabilities. So let’s get this thing going – Which cameras should I review?

Immersive Online Storytelling – The Next Frontier of Emotional Attachment?

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Did you ever read someone’s Facebook status messages and learned about his personal stories through it? Did you ever read personal blogs and vlogs and felt that you are witnessing a real life story?

Last semester I lectured in a course in IDC about online storytelling, together with Noa Morag and Roni Abolafia. I wrote about it here, here and here. However I was asked several times to provide a wider overview on the topic. So here it is – an overview of immersive storytelling:

What is immersive storytelling?

Immersive storytelling is the use of social web and online video to tell a linear fictional story, through the social activities of the characters.

In cinematic storytelling, viewers experience stories by looking through a non existent wall (usually referred to as the 4th wall). The camera is accepted as given, a kind of an agreement between viewer and the actors that says: yep, we both know there is a camera here, but we accept it and actually ignore it. The emotional attachment to the characters on screen is achieved by suspension of disbelief – viewers leave their sense of reality at the entrance to the movie theater, and accept that robots, time machines[8.3/10 rating][8.3/10 rating] and radioactive naked people actually exist. In some cases, directors choose to break this rule – and change the viewers’ perspective on on-screen activities.


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Ian Richardson as F. Urqhuhart in House of Cards broke the 4th wall in several episodes

But what about the stories that happen to people around us? People in real life? Did you ever read someone’s Facebook status messages and learned about his personal stories through it? Did you ever read personal blogs and vlogs and felt that you are witnessing a real life story?

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When Business is Tough, Even SXSW Becomes All About Business

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Daisy Whitney from TVWeek interviewed some of the key people in SXSW, which basically said the same thing:

Online video was hit by the economic climate, and web shows are feeling the heat, BUT

More ad dollars are moving online.

This resonante with feedback I heard from many of my friends – many of SXSW goers were looking for partnerships in order to pursue business together.

Here is the report:

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Video, Media Mix, and Emotions

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David Lynch speaking in Washington D.C.
Image via Wikipedia

Video is more efficient in creating emotional attachment than text – if done right. I saw this effect in a course in IDC Media School about online storytelling, which I (along with two amazingly talented lecturers, Noa Morag and Roni Abolafya) delivered last semester.

In the course, the students wrote dramatic stories, that were told via social media tools such as fictitious blogs, Facebook profiles, vlogs, and Twitter.

For example, one story portrayed a quest of an adopted son to find his biological mother. This emotional and strong story was told through his blog, vlog and Facebook profile.

Another story was more of a David Lynch style plot, about a guy who is being stalked, videotaped and harrassed by an unknown person, only to reveal that it was a girl he knows:


Though not intended as a main goal, the course provided an insight to effective emotion trigger in the online world.

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