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Last week I attended the New York Media Summit, done by Digital Hollywood. The event, featuring keynote speakers such as NBC‘s CEO Jeff Zucker and Microsoft‘s CEO Balmer, had a somewhat depressing message: We are all going to die.

Well, I might be a bit too dramatic. But the conversion of analog dollars to digital cents is still a major challenge to the industry.

Jeff Zucker, besides bashing Jon Stuart, expressed his concern of lack of effective multi-platform audience measurement, and said that media companies must experiment, as traditional models didn’t work anymore: More →