online video

YouTube Takes the Subscribe Button to the Next Level

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YouTube rolled out a shiny new feature: embeddable Subscribe buttons. This has been done in an effort to get viewers to subscribe to more channels (thereby spend more time on the service).

According to the YouTube Developer Doc, “The YouTube Subscribe Button lets you add a one-click Subscribe button to any page. The button lets people subscribe to your YouTube channel without having to leave your site to either log in to YouTube or confirm their subscriptions” In practice, this is just as easy as embedding videos onto ones site, only in this case it will be a one-click Subscribe button that makes it easier for fans to follow on YouTube.

This could work wonders for B2B’s and B2C’s, as it would help boost subscription rates when used effectively. Thankfully, this is available for both free and paid YouTube channels. What’s more- users can choose between basic buttons, and fancier ones which feature company logos.

In typical Google/YouTube fashion, they are staying one step ahead of the game by discouraging channel owners from dishonestly inflating numbers on YouTube. Channel owners can’t offer or promote prizes or rewards of any kind in exchange for clicking on a YouTube Subscribe button – so there goes that tactic.

What do you think about embeddable Subscribe buttons?

Is Viewbix the answer for Video ROI?

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Video production is a tricky thing. Even though production cost has plummeted, video as a marketing tool still requires more effort than other marketing material (such as blog posts, newsletters, and ads). And now, when businesses need to spend their marketing budget more wisely, it all boils down to ROI:  How can businesses generate more revenues from their videos?

ViewBix, a client of Pravda Media Group, is releasing a new product that answers the ROI challenge.  It allows everyone to add Call For Action buttons to their videos. In literally 5 minutes users can add links, Skype Click to Call buttons, Twitter and Facebook feeds, and many other capabilities to their video. These buttons, called apps, are then integrated to create a video player that can be embedded in sites, blogs, Facebook feeds, and more.

Some of the real users examples that are presented in their site include a cabin owner that added Google maps to his video player, A band that added links to their tour info and online ticket purchasing site and a non profit that added a donation button on their promotional videos.

These examples show many ways in which the Viewbix product can enrich videos. But the possibilities are pretty much endless. For instance, we are looking into ways to add voting buttons to the video player so it can be used for an international online video competition. Others are using the ViewBix player for affiliate marketing by adding customized links to promotional videos. Also, the ability to add coupons and QR codes opens a whole new array of possibilities for call for action that can be measured in ROI terms.

There is no need to change anything in the video itself. Apps and call for action buttons can be added to videos hosted on YouTube, Facebook and Vimeo, and a clickable link can be configured at the top of the screen that will lead prospects to a chosen site. And as I’ve mentioned before, the process itself is pretty straight forward, so in 5 minutes or less you can have your video enriched with Viewbix and shared with the world.

ViewBix is offering a simple way to enrich your videos, and it is also a great way to measure the ROI of video production efforts. If your video drives traffic to your site or generates sales, the value is clear and measurable. ViewBix brings this ROI to SMB videos.

If you are at TechCrunch Disrupt, look for Viewbix at the Israeli Startup Pavilion. Jonathan Stefansky, CEO, will be happy to answer your questions, and can be reached at jon AT viewbix DOT com. You can also ping me for questions.



Choosing An Online Video Camera – Open Call

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In the past two posts I’ve reviewed important features to check in a sub $1,000 cameras for online video and podcasting. Now it’s the time to review the cameras out there. Please leave in the comments below which cameras are you interested in. Remember, it has to cost less than $1,000.  If any of the readers has any of the cameras, please note that as well. In couple of days I will start writing the post, comparing the cameras and their capabilities. So let’s get this thing going – Which cameras should I review?

Choosing Camera For Online Video Production – Part 1.5

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Bell & Howell 8mm home camera
Image via Wikipedia

In the first post in this series I’ve reviewed the basic considerations in buying a camera for online video production. This post will cover advanced camera features, for savvy buyers (or latent video geeks like me). Understanding them can help you make better choices when buying your next video camera. Just like the previous post, I will focus on sub $1,000 cameras, as an entry level for most videographers. So let’s start: More

Choosing Camera For Online Video Production – Part 1

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own work
Image via Wikipedia

Recently I’ve been asked by several people which video camera should they buy in order to shoot online videos. So, instead of answering only on Twitter I’ve decided to write this post series. This post will cover key considerations, and the next one will review some of the models sold today. I will focus on sub $1,000 gear considerations, which is around the amount of money new entrants are willing to spend on such an equipment.

But, before we start, let’s put one thing straight:

No camera can save a bad script, horrible talent, or plain bad experience some great things are done with cheap cameras (1938 Media for example), and some horrible pieces of moving pictures were done in huge budget (did anyone say “The day the earth stood stil[5.6/10 rating][5.6/10 rating]l”?)

Equipment can make your life easier, make some things feasible, but that’s it. Nothing can replace talent and knowledge. in other words – IT IS NOT WHAT HAPPENS WITHIN THE CAMERA THAT IS IMPORTANT, IT IS WHAT HAPPENS IN FRONT OF IT.

Ok, with that out of the way, let’s get started:


When Business is Tough, Even SXSW Becomes All About Business

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Daisy Whitney from TVWeek interviewed some of the key people in SXSW, which basically said the same thing:

Online video was hit by the economic climate, and web shows are feeling the heat, BUT

More ad dollars are moving online.

This resonante with feedback I heard from many of my friends – many of SXSW goers were looking for partnerships in order to pursue business together.

Here is the report:

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Video, Media Mix, and Emotions

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David Lynch speaking in Washington D.C.
Image via Wikipedia

Video is more efficient in creating emotional attachment than text – if done right. I saw this effect in a course in IDC Media School about online storytelling, which I (along with two amazingly talented lecturers, Noa Morag and Roni Abolafya) delivered last semester.

In the course, the students wrote dramatic stories, that were told via social media tools such as fictitious blogs, Facebook profiles, vlogs, and Twitter.

For example, one story portrayed a quest of an adopted son to find his biological mother. This emotional and strong story was told through his blog, vlog and Facebook profile.

Another story was more of a David Lynch style plot, about a guy who is being stalked, videotaped and harrassed by an unknown person, only to reveal that it was a girl he knows:

Though not intended as a main goal, the course provided an insight to effective emotion trigger in the online world.


Online Video: The Future of Seesmic is Moderated Groups

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Seesmic, the video conversation company, is one of the most interesting players in the online video world today. It is lead by Loic Le Meur, a French serial entrepreneur, who is committed to transparency, openness and video. This is how he described his company to Vator.TV:

Loic is practicing what he preaching, to the extent that he asked his community directly what should be the future of Seesmic:

As well as being extremely open about closing Seesmic’s $6M financial round.

Seesmic Beyond Video Comments
However, not everything is bright in Seesmic Nation.


Women In Media – Dina Kaplan

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Women in Media Project profiles influential, decision making and visionary women in the new media business. This time we profile Dina Kaplan, from Why is she on the list? Read to find out.

dina photo new.JPGWho are you and what do you do? My name is Dina Kaplan and I am the  co-founder of

Tell us a bit your history and background. Before I worked in the White House, for MTV News, and as an on-air reporter for local NBC stations.


Diggnation and Editing

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Take a look at this short video – if you are a video editor, you would definitely love it.

Edit Day in Final Cut Pro from Glenn McElhose on Vimeo.

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